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Marketing Strategies for Fintech Companies

Communicate your value. Claim your share of the market.

Software

Mobile applications

Digital banking

Fintech is a rapidly evolving industry. The market is flooded with new competition every day. 

How do you avoid getting caught in the weeds when you describe your product?
How do you clearly communicate your value?
How do you build trust when your solution involves people's money?
If you're struggling to nail your positioning in a crowded FinTech market, we get it.
When you bridge the gap between technology and money, you need a message as powerful as the solutions you provide.

Let's create some big wins for your business.

Clearly communicate your value prop
Set your sales team up for success
Reinforce your marketing team
Exceed your revenue goals
Increase customer retention

Our Services = Your Team Empowered

Messaging Strategy

Develop the right brand message to break through noise and resonate with your ideal audience. 

Content Marketing & Copywriting

Create compelling marketing content to nurture and drive leads into your sales funnel.

Marketing & Sales Enablement

Ensure your marketing and sales team are equipped with the same cohesive message to close every sale.

Confusing marketing and brand messaging will cost you on every critical front of your business.

Brands with incredible products get beat by their competition every day. But, when you finally nail your positioning, you can win the hearts and minds of the very people you set out to help.

Enough about us. Let's talk about you.

01
Schedule a call with Decoded Strategies
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Customize services to fit your needs
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Win more customers. Keep the ones you have. Make your team happy.

Why work with Decoded Strategies?

About Annie And Kristin of Decoded Strategies
We know tech

We come from SaaS and we've worked with leaders in cybersecurity, enterprise software, and professional services. We speak the language of tech... but we can also translate it into simple, clear messaging. In other words, we speak human too.

We combine deep listening and razor sharp expertise

Here's the thing - you know your business better than anyone. The last thing you need is for someone to talk at you and build messaging that doesn't reflect who you really are. Yes, we have deep expertise and insight. But we put that to work by listening, paying close attention and building the right strategy for your business.

We're highly selective

We aren't for everyone. If we don't think we can help you, we'll be the first to tell you. That's because we reserve our time for the clients we know, without a doubt, we can guide toward success. We are in the business of creating big wins. And only big wins.

We are extreme StoryBrand experts

The StoryBrand framework is an incredibly powerful marketing tool. But it's also really hard to implement on your own. We've been affiliated with StoryBrand since the beginning, and are regularly contracted directly by StoryBrand to conduct workshops and events. We know this framework inside and out, and are obsessed with guiding new clients through the power of the StoryBrand framework. Never heard of StoryBrand? Just wait - it's going to rock your world.

We're good people

We simply believe you should actually like who you work with. There's a magic that happens when people who enjoy collaborating come together. We are fun. We are nice. We are smart. And, we're excited to work with clients who are too.

Powerful marketing for powerful companies. We're proud to serve the best.

FREE DOWNLOADABLE PDF

The 7 Key Components You Need To Nail Your Positioning and Build a Powerful Value Proposition

The wrong positioning will cost you on every critical front of your business. No more spinning in circles figuring out how to pitch your company. Use this step-by-step guide to nail your positioning and build a value prop that will beat the competition.

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We’ve worked with some awesome clients who love us and our services.

Check out what they have to say.

plant

"Decoded Strategies understood our value right away. They helped us craft messaging that was clear, simple, and effective. This took a ton of stress off our shoulders and let us focus on getting our product into the hands of people who need it!”

Carla Vanderhoof

Founder

Propensity

"We had an exceptional experience with Decoded Strategies. We deliver highly technical cybersecurity solutions and our team all had different ways to describe those solutions. Everyone is finally on the same page and we got buy-in from all the key stakeholders on our new brand message. In addition to simply making my life easier, working with Decoded Strategies has created wins in every area of our business."

Denise Hayman

Chief Revenue Officer

Sonrai Security
Illustration Depicting Success
Get clear about what you offer

It’s time to make life easier with simple and clear marketing that grows your business.

Schedule a 30-minute Discovery Call below