Products & Services

Marketing & Sales for Tech-Focused Companies

Nail your value prop
Drive new sales
Align your team
It's hard to find the right words and strategies to sell your product or services. We've helped hundreds of brands create compelling messaging to deploy marketing and sales strategies that work.

Marketing & Sales for Tech-Focused Companies

Strategy
Brand Messaging
Websites
Emails
Sales Enablement

It’s time to make life easier with simple and clear marketing that grows your business.

Strategy

You know where you want to go, but aren't sure how to get there. Let's build the roadmap that will get more of the right customers who stick around for the long haul. We're ready to listen and learn about the unique magic your business offers and offer strategic guidance to make sure the rest of the world knows about that magic too.

  • Messaging workshops

  • Expert guidance from marketing veterans

  • Content and channel marketing strategies

  • Custom marketing roadmap to guide your marketing efforts

Execution

Let’s be honest, you always need more people. With a maxed out team, it’s hard to prioritize the proactive work you know will set you up for future success. Our team is ready to help you implement a winning strategy - from determining your brand message to full copywriting services.

  • Website copy

  • Email Campaigns

  • Sales Pitch Decks and Collateral

  • Sales Scripts

Coaching

As you implement your new, clear marketing strategy, we are here to help make sure you're successful every step of the way. We will provide your marketing team with guidance, support as seasoned StoryBrand experts.

  • StoryBrand coaching and team training

  • Monthly coaching for marketing teams

  • Sales messaging trainings

  • Content review and recommendations

Lacking cohesive messaging can break your business.

But it doesn't have to be that way. And it doesn't have to be that hard. Here's how we solve some of our client's toughest challenges:

The challenge: Your customers aren’t clear about what you sell

The Solution: If customers aren’t crystal clear about what you offer and the value you deliver, begin by creating a differentiated and powerful brand message. Once you have a compelling story to tell, invite customers into that story on your most important real estate- the homepage of your website.

Recommended Services:

  • Brand Messaging Workshop
  • Website Homepage Copywriting Services
The challenge: Your website isn’t converting

The Solution: Your website is the front door to your business. If you’re experiencing website bounces and low conversion rates, it’s time to create a powerful brand story and turn that website into a sales funnel with engaging content and a lead-generation strategy.

Recommended Services: 

  • Brand Messaging Workshop
  • Website Homepage Copywriting Services
  • Lead-Generating Content
  • Automated Email Sales Campaign
The challenge: Your sales team is struggling to close deals

The Solution: Sales teams constantly ask for content they can use to nurture prospects and close more deals. They need clear messaging to guide their work, and collateral that reinforces their efforts. Once you clarify your message, hand your sales team the resources they need to crush their quarterly goals.

Recommended Services:

  • Brand Messaging Workshop
  • Pitch Deck
  • Sales PDF 
  • Sales Script
The challenge: As an enterprise organization, you’re struggling to align leadership around your messaging strategy

The Solution: If key leaders are not on board with your messaging strategy, you’ll never be able to execute your vision. In two days, we can align your team around a shared marketing framework, and build the brand message that will act as a north star for your marketing. Secure buy-in from your organization’s top tier of leadership and gain the brand message that will unlock your growth.

Recommended Services:

  • 2-Day StoryBrand Workshop

Here's how we do it:

01
Schedule a risk-free discovery call

Marketing and retention strategies should never be one-size-fits-all. We look forward to meeting you, learning about your biggest business challenges and identifying how we can help you solve them, once and for all.

02
Select the package that's right for your business

Whether you're a small business with a few employees or an enterprise-level organization, we will help you build the right plan to help you get more of the right customers, and keep them for the long-run.

03
Power up your marketing engine

With the right marketing and retention strategies working on your behalf, you can be free to focus on your business-critical priorities. Let's get a system in place that creates a steady flow of fantastic, long-term customers.

Annie And Kristin of Decoded Strategies
Decoded Strategies

A Fresh Perspective

Hi, we’re Decoded Strategies. Coming from a background in tech, we know that there is nothing worse than a powerful company getting stuck in the weeds with their brand messaging. If you don’t have the right words, you can’t find the right customers. Then your hard-won customers churn.

As certified StoryBrand Guides, we’ve worked with hundreds of brands to create compelling brand messaging to deploy marketing and retention strategies that work.

Our clients often say, “this is the most common sense advice we’ve heard.” If you have a product that you think is great, but are struggling to find the right words to sell it… We’re here to help you transform techy language into clear, engaging words. i.e. normal person speak.

We Are Proud To Serve The Best

Why work with Decoded Strategies?

We’ve worked with some awesome clients who love us and our services. Check out what they have to say about us.

plant

"Decoded Strategies understood our value right away. They helped us craft messaging that was clear, simple, and effective. This took a ton of stress of our shoulders and let us focus on getting our product into the hands of people who need it!”

Emily Jones
addapptation

“Kristin was absolutely incredible. She was patient, articulate, insightful, and absolutely an expert in her field. She made us feel heard and respected as she guided us along the journey of finding our story.

If you’re looking to clarify and distill your story into a palatable message that resonates with your team, this workshop is right for you.”

Elizabeth Kuhn
RE/MAX

"You know you’ve identified a true partner when they blend into your organization seamlessly and add more value than you can put a price tag on. Decoded Strategies was able to take all our ideas and simplify them into cohesive, foundational messaging. I can put my finger on a 10x return on our investment in StoryBranding based efforts, and that number continues to grow month after month."

Karen Polkinghorne

Network Partners

My partner and I were struggling with getting clear on our marketing messaging. Decoded Strategies helped us finalize our messaging so it was compelling and clear, and the results have been amazing. After implementing the collateral and strategies they developed for us, our website-generated sales have gone from non-existent to a majority of our business.

Matthew Luedke
Moulton Law
Illustration Depicting Cost and Revenue

How much is complicated, techy language costing you?

Make life easier with simple and powerful marketing and retention strategies that lead to long term success.

Illustration Depicting Success
Get clear about what you offer

It’s time to make life easier with simple and clear marketing that grows your business.

Schedule a Free Discovery Call Below