New Series Announcement: What is Customer Success?
It’s a big question, and one I hear all the time. From college grads looking to get a foot in the door to advisors at VC firms, this continues to pop up.
I started putting together ideas for this article with the intention of jotting down my highest level response to this essential, commonly asked question: What is customer success?
So I started writing… and 10 pages later I had a manifesto that I don’t even think my mom would want to sit down and wade through in one sitting!
That’s because customer success is complex. It’s nuanced, personal to the company or employee, and means so many different things to different people.
After spending the better part of the last decade leading SaaS customer success teams, I’m pulling together my lessons learned, best practices, and tips for how to really embrace this new and very essential function- customer success.
I’m excited to launch these series of articles over the next several weeks, and really excited to hear your feedback!
Making Tech Sound Simple
We help tech-focused companies implement the StoryBrand framework in simple, powerful marketing and retention.
Want to learn more marketing best practices?
Sign up for our weekly emails to become a master of clear marketing.
If You Don’t Think About Retention in Your Marketing Strategy, You Won’t Succeed
The 7 Key Components You Need to Nail Your Positioning and Build a Powerful Value Proposition
Enterprise Brand Messaging & Strategy
Decoded
A Fresh Perspective
Brands with incredible products get beat by the competition every day. Confusing messaging will cost you on every critical front of your business. Decoded delivers messaging strategy & marketing services to communicate about your business in the way your audience actually wants to hear it.