Marketing and Retention Strategies for Tech-Focused Companies

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Increase Sales

Attract Better Customers

Defeat Churn

Your product might be complicated but it doesn’t have to sound that way

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Clear Brand Messaging

Create a repeatable brand message that aligns with your team

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Powerful Website Copy

Deploy a website that clearly states what you do and how it benefits your customer

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Sales & retention email campaigns

Put well-written emails to work for you with an engaging sales and retention strategy

Any of these sound familiar?

You have a cool business but as soon as you try to describe it, people’s eyes glaze over.

Overly Technical Language
Difficult to Describe Value
Confused Customers and Investors
Tough Time Gaining New Customers
High and Untracked Churn
You deserve the words and strategies to do your ideas justice. The right words are there. We just need to find them.

Stop throwing money away on confusing marketing. Make sure you have the right words and strategies to find customers that will stick around.

Clarify your message

Equip your team with a killer brand message so they can describe your product with ease.

Launch a sales funnel that gets the right customers

Turn your brand message into a sales funnel that sells, hooks and converts the right kind of customers who will stick around.

Implement retention strategies that keep your hard-won customers

Deploy retention and engagement strategies to make sure your customers are successful for the longrun.

When your marketing is right, your customers stick around for the longrun. Everyone breathes easier and can get back to what they do best - making cool stuff.

Annie And Kristin of Decoded Strategies
Decoded Strategies

A Fresh Perspective

Hi, we’re Decoded Strategies. Coming from a background in tech, we know that there is nothing worse than a powerful company getting stuck in the weeds with their brand messaging. If you don’t have the right words, you can’t find the right customers. Then your hard-won customers churn.

As certified StoryBrand Guides, we’ve worked with hundreds of brands to create compelling brand messaging to deploy marketing and retention strategies that work.

Our clients often say, “this is the most common sense advice we’ve heard.” If you have a product that you think is great, but are struggling to find the right words to sell it… We’re here to help you transform techy language into clear, engaging words. i.e. normal person speak.

We Are Proud To Serve The Best

Why work with Decoded Strategies?

We’ve worked with some awesome clients who love us and our services. Check out what they have to say about us.


"Decoded Strategies understood our value right away. They helped us craft messaging that was clear, simple, and effective. This took a ton of stress off our shoulders and let us focus on getting our product into the hands of people who need it!”

Emily Jones

“Kristin was absolutely incredible. She was patient, articulate, insightful, and absolutely an expert in her field. She made us feel heard and respected as she guided us along the journey of finding our story.

If you’re looking to clarify and distill your story into a palatable message that resonates with your team, this workshop is right for you.”

Elizabeth Kuhn

"You know you’ve identified a true partner when they blend into your organization seamlessly and add more value than you can put a price tag on. Decoded Strategies was able to take all our ideas and simplify them into cohesive, foundational messaging. I can put my finger on a 10x return on our investment in StoryBranding based efforts, and that number continues to grow month after month."

Karen Polkinghorne

Network Partners

My partner and I were struggling with getting clear on our marketing messaging. Decoded Strategies helped us finalize our messaging so it was compelling and clear, and the results have been amazing. After implementing the collateral and strategies they developed for us, our website-generated sales have gone from non-existent to a majority of our business.

Matthew Luedke
Moulton Law
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How much is complicated, techy language costing you?

Make life easier with simple and powerful marketing and retention strategies that lead to long term success.

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Get clear about what you offer

It’s time to make life easier with simple and clear marketing that grows your business.

Schedule a Free Discovery Call Below