Marketing and Retention Strategies for IT Service Providers

Find the words to communicate your value, so customers know how indispensable you are.

Increase Sales

Boost Renewals

Expand Contracts

Your IT services might be complicated but it doesn’t have to sound that way.

Illustration Depicting Clear Brand Messaging
Clear Brand Messaging

Create a repeatable brand message that aligns with your team.

Illustration Depicting Designing and Writing Website Copy
Powerful website copy

Deploy a website that clearly states what you do and the value you deliver to customers.

Illustration Depicting Email Marketing
Effective sales & retention email campaigns

Put well-written emails to work for you with an engaging sales and retention strategy.

When you deliver world-class invisible IT, your value can become invisible too

How much is happening behind the scenes?

Blocked cyber attacks
Increased employee productivity
Maintained compliance
Ticket resolutions
Cloud migration
You are essential to your customers’ success. You deserve to be celebrated for the value you deliver.

Effortlessly communicate the unique value you offer

Here’s how we do it

Clarify Your Message

Equip your team with a killer brand message so they can describe your services in the right way.

Launch a sales funnel that gets the right customers

Turn your brand message into a sales funnel that sells, hooks and converts the right kind of customers who will stick around.

Implement retention strategies that keep your hard-won customers

Deploy retention and engagement strategies to make sure your customers consistently understand the value you’re delivering. Celebrate your customers wins together!

When your value is clear, your customers stick around for the long-run. Everyone breathes easier and can get back to what they do best - keeping IT safe and secure.
Annie And Kristin of Decoded Strategies
Decoded Strategies

A Fresh Perspective

Hi, we’re Decoded Strategies. Coming from a background in tech, we know that there is nothing worse than a powerful company getting stuck in the weeds with their brand messaging. If you don’t have the right words, you can’t find the right customers. Then your hard-won customers churn.

As certified StoryBrand Guides, we’ve worked with hundreds of brands to create compelling brand messaging to deploy marketing and retention strategies that work.

Our clients often say, “this is the most common sense advice we’ve heard.” If you have a product that you think is great, but are struggling to find the right words to sell it… We’re here to help you transform techy language into clear, engaging words. I.e. normal person speak.

We Are Proud To Serve The Best

Why work with Decoded Strategies?

We’ve worked with some awesome clients who love us and our services. Check out what they have to say about us.


Working with Decoded Strategies has been such a pleasure! I read the StoryBrand book, but was still struggling to put it into practice. Kristin and Annie were able to pull our thoughts into a website that presents exactly what we wanted. Their fundamental understanding of the IT industry plus StoryBrand expertise is such a rare find, and it proved to be a great fit for us.”

Patti Smerk


“Decoded Strategies is amazing and took the time to understand our products and services, who our target market is, and how to communicate what we do in concise, easy to understand ways. I've never worked with copywriters that have such skills, and I refer them any chance I get. If you have a chance to work with them, TAKE IT!”

Leia Shilobod

InTech Solutions, Inc.

"Decoded Strategies understood our value right away. They helped us craft messaging that was clear, simple, and effective. This took a ton of stress of our shoulders and let us focus on getting our product into the hands of people who need it!”

Emily Jones

How much is complicated, techy language costing you?

Confused and disengaged customers
People bouncing from your website
Missed sales opportunities
Make life easier with simple and powerful marketing and retention strategies that lead to long term success.

Info Box

Use TMT? We can help you personalize and power-up your Technology Marketing Toolkit.

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Storybrand Certified Guide Badge
StoryBrand Certified Guide

Want to clarify your messaging, but aren't sure how?

We've gone through the StoryBrand certification process and have been trained by Donald Miller, J.J. Peterson, and the rest of the StoryBrand team.

Want to learn more about the StoryBrand framework so you can get started communicating more clearly? Let us send you a copy of the Building a StoryBrand book for free!