Marketing and Retention Strategies for SaaS Startups

Find the words to communicate your value win and keep customers

Increase Sales

Engage More Customers

Defeat Churn

Your product might be complicated to use. But it doesn’t have to sound that way.

Illustration Depicting Clear Brand Messaging
Clear Brand Messaging

Create a repeatable brand message that aligns your team.

Illustration Depicting Designing and Writing Website Copy
Powerful Sales Funnel

Deploy a website, email campaigns and lead generators that clearly describe what you do, and the value you deliver to customers.

Illustration Depicting Email Marketing
Lifecycle Marketing Campaigns

Put well-written engagement campaigns to work for you with a strategic, data-driven lifecycle marketing program.

Our Services = Your Team Empowered

Messaging Strategy

Develop the right brand message to break through noise and resonate with your ideal audience. 

Content Marketing & Copywriting

Create compelling marketing content to nurture and drive leads into your sales funnel.

Marketing & Sales Enablement

Ensure your marketing and sales team are equipped with the same cohesive message to close every sale.

Any of these sound familiar?

You have a cool product. But without a killer Go-To-Market plan, finding the right kind of customers and converting them into power-users is hard.

Overly technical language
Low conversions
Confusion with customers and investors
High churn
You deserve to have the right mesaging and strategies to win customers, and keep them for the longhaul.

Stop throwing money away on confusing marketing that doesn't convert and retain your customers.

Make sure you've got the right message and strategies to find customers that will stick.

Here’s how we do it

Clarify Your Message

Equip your team with a killer brand message so they can describe and sell your product in the right way.

Launch a sales funnel that gets the right customers

Turn your brand message into a sales funnel that sells, hooks and converts the right kind of customers who will stick around.

Implement retention strategies that keep your hard-won customers

Deploy lifecycle marketing and retention strategies to make sure your customers are successful for the longrun. Celebrate your customer wins!

With the right marketing & retention practices, your users turn into advocates. LTV soars and your business will thrive.
About Annie And Kristin of Decoded Strategies
Decoded Strategies

A Fresh Perspective

You've built an awesome product. We know it can be frustrating when you've tried everything and still aren't getting the customers you want. You deserve the words and strategy to do your product justice. The right plan is there- we just need to find it.

Hi, we're Decoded Strategies. Coming from a background in VC-funded tech, we know there is nothing worse than a powerful company getting stuck without the right Go-To-Market and retention practices to drive exponential growth. If you don't have the right messaging, you can't find the right customers. And if you don't retain the right users, your MRR tanks.

We've worked with hundreds of brands to create compelling Go-To-Market messaging and strategy to deploy marketing and retention that works.

If you have a product that you think is great but are struggling to bring it to market in a compelling way- we're here to help you transform complicated messaging and strategy into clear, engaging plans to get and keep more customers.

We Are Proud To Serve The Best


The 7 Key Components You Need To Nail Your Positioning and Build a Powerful Value Proposition

The wrong positioning will cost you on every critical front of your business. No more spinning in circles figuring out how to pitch your company. Use this step-by-step guide to nail your positioning and build a value prop that will beat the competition.

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Why work with Decoded Strategies?

We’ve worked with some awesome clients who love us and our services. Check out what they have to say about us.


"We had an exceptional experience with Decoded Strategies. We deliver highly technical cybersecurity solutions and our team all had different ways to describe those solutions. Everyone is finally on the same page and we got buy-in from all the key stakeholders on our new brand message. In addition to simply making my life easier, working with Decoded Strategies has created wins in every area of our business."

Denise Hayman

Chief Revenue Officer

Sonrai Security

"Decoded Strategies understood our value right away. They helped us craft messaging that was clear, simple, and effective. This took a ton of stress off our shoulders and let us focus on getting our product into the hands of people who need it!”

Carla Vanderhoof



How much is complicated, techy language costing you?

Confused and disengaged customers
People bouncing from your website
Missed sales opportunities
Make life easier with simple and powerful marketing and retention strategies that lead to long term success.
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StoryBrand Certified Guide

Want to clarify your messaging, but aren't sure how?

We've gone through the StoryBrand certification process and have been trained by Donald Miller, J.J. Peterson, and the rest of the StoryBrand team.

Want to learn more about the StoryBrand framework so you can get started communicating more clearly? Let us send you a copy of the Building a StoryBrand book for free!