Marketing Strategies for Cyber Security Companies
Communicate your value. Claim your share of the market.
You're in a race to sell people on a problem that they don't want to face until it's too late. But you know the stakes are high.
If you find yourself constantly getting pulled into the weeds describing your features, we get it.
When it comes to something as important as cybersecurity, you deserve a message as powerful as the solutions you provide.
Let's create some big wins for your business.
Clearly communicate your value prop
Set your sales team up for success
Reinforce your marketing team
Exceed your revenue goals
Increase customer retention
Confusing marketing and brand messaging will cost you on every critical front of your business.
Brands with incredible products get beat by their competition every day. But, when you finally nail your positioning, you can win the hearts and minds of the very people you set out to help.
Enough about us. Let's talk about you.
Schedule a call with Decoded Strategies
Customize services to fit your needs
Win more customers. Keep the ones you have. Make your team happy.
Why work with Decoded Strategies?
We know cybersecurity
We come from SaaS and we've worked with leaders in cybersecurity, enterprise software, and professional services. We speak the language of tech... but we can also translate it into simple, clear messaging. In other words, we speak human too.
We combine deep listening and razor sharp expertise
Here's the thing - you know your business better than anyone. The last thing you need is for someone to talk at you and build messaging that doesn't reflect who you really are. Yes, we have deep expertise and insight. But we put that to work by listening, paying close attention and building the right strategy for your business.
We're highly selective
We aren't for everyone. If we don't think we can help you, we'll be the first to tell you. That's because we reserve our time for the clients we know, without a doubt, we can guide toward success. We are in the business of creating big wins. And only big wins.
We are extreme StoryBrand experts
The StoryBrand framework is an incredibly powerful marketing tool. But it's also really hard to implement on your own. We've been affiliated with StoryBrand since the beginning, and are regularly contracted directly by StoryBrand to conduct workshops and events. We know this framework inside and out, and are obsessed with guiding new clients through the power of the StoryBrand framework. Never heard of StoryBrand? Just wait - it's going to rock your world.
We're good people
We simply believe you should actually like who you work with. There's a magic that happens when people who enjoy collaborating come together. We are fun. We are nice. We are smart. And, we're excited to work with clients who are too.
Powerful marketing for powerful companies. We're proud to serve the best.
FREE DOWNLOADABLE PDF
The 7 Key Components You Need To Nail Your Positioning and Build a Powerful Value Proposition
The wrong positioning will cost you on every critical front of your business. No more spinning in circles figuring out how to pitch your company. Use this step-by-step guide to nail your positioning and build a value prop that will beat the competition.
We've worked with some awesome clients who love us and our services.
Check out what they have to say.
Get clear about what you offer
It’s time to make life easier with simple and clear marketing that grows your business.
Schedule a 30-minute Discovery Call below