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Marketing Strategies for Cyber Security Companies

Communicate your value. Claim your share of the market.

Clearly communicate your value prop

Differentiate from the competition

Align your team

You're in a race to sell people on a problem that they don't want to face until it's too late. But you know the stakes are high.

The businesses you serve don't understand the scope of the problems they face.
Cyber threats are evolving and advancing every day.
You offer important, but complex solutions to these problems... and that makes them hard to describe.
If you find yourself constantly getting pulled into the weeds describing your features, we get it.
When it comes to something as important as cybersecurity, you deserve a message as powerful as the solutions you provide.

Let's create some big wins for your business.

Clearly communicate your value prop
Set your sales team up for success
Reinforce your marketing team
Exceed your revenue goals
Increase customer retention

Services

Strategy

You know where you want to go, but aren't sure how to get there. Let's build the roadmap that will get more of the right customers who stick around for the long haul. We're ready to listen and learn about the unique magic your business offers and offer strategic guidance to make sure the rest of the world knows about that magic too.

Execution

Let’s be honest, you always need more people. With a maxed out team, it’s hard to prioritize the proactive work you know will set you up for future success. Our team is ready to help you implement a winning strategy - from determining your brand message to full copywriting services.

Coaching

Savvy brands know that to close more sales, they need to drive people to their website, capture their information and grow their relationship over time. This package is for businesses who are ready to utilize this comprehensive strategy to grow.

Confusing marketing and brand messaging will cost you on every critical front of your business.

Brands with incredible products get beat by their competition every day. But, when you finally nail your positioning, you can win the hearts and minds of the very people you set out to help.

Enough about us. Let's talk about you.

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Schedule a call with Decoded Strategies
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Customize services to fit your needs
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Win more customers. Keep the ones you have. Make your team happy.

Why work with Decoded Strategies?

Annie And Kristin of Decoded Strategies
We know cybersecurity

We come from SaaS and we've worked with leaders in cybersecurity, enterprise software, and professional services. We speak the language of tech... but we can also translate it into simple, clear messaging. In other words, we speak human too.

We combine deep listening and razor sharp expertise

Here's the thing - you know your business better than anyone. The last thing you need is for someone to talk at you and build messaging that doesn't reflect who you really are. Yes, we have deep expertise and insight. But we put that to work by listening, paying close attention and building the right strategy for your business.

We're highly selective

We aren't for everyone. If we don't think we can help you, we'll be the first to tell you. That's because we reserve our time for the clients we know, without a doubt, we can guide toward success. We are in the business of creating big wins. And only big wins.

We are extreme StoryBrand experts

The StoryBrand framework is an incredibly powerful marketing tool. But it's also really hard to implement on your own. We've been affiliated with StoryBrand since the beginning, and are regularly contracted directly by StoryBrand to conduct workshops and events. We know this framework inside and out, and are obsessed with guiding new clients through the power of the StoryBrand framework. Never heard of StoryBrand? Just wait - it's going to rock your world.

We're good people

We simply believe you should actually like who you work with. There's a magic that happens when people who enjoy collaborating come together. We are fun. We are nice. We are smart. And, we're excited to work with clients who are too.

Powerful marketing for powerful companies. We're proud to serve the best.

FREE DOWNLOADABLE PDF

The 7 Key Components You Need To Nail Your Positioning and Build a Powerful Value Proposition

The wrong positioning will cost you on every critical front of your business. No more spinning in circles figuring out how to pitch your company. Use this step-by-step guide to nail your positioning and build a value prop that will beat the competition.

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We've worked with some awesome clients who love us and our services.

Check out what they have to say.

"You know you’ve identified a true partner when they blend into your organization seamlessly and add more value than you can put a price tag on. Decoded Strategies was able to take all our ideas and simplify them into cohesive, foundational messaging. I can put my finger on a 10x return on our investment in StoryBranding based efforts, and that number continues to grow month after month."

Karen Polkinghorne
Network Partners, Enterprise Professional Services

"We had an exceptional experience with Decoded Strategies. We deliver highly technical cybersecurity solutions and our team all had different ways to describe those solutions. By working with Decoded Strategies we were able to align our team around a shared framework, develop a brand message that fuels every area of our marketing and create messaging pillars that empower our entire team to row in the same direction. In addition to simply making my life easier, working with Decoded Strategies has created wins in every area of our business.

Denise Hayman

Sonrai Security, Enterprise Cyber Security

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Get clear about what you offer

It’s time to make life easier with simple and clear marketing that grows your business.

Schedule a 30-minute Discovery Call below