Aphthoria-logo

How Decoded Strategies helped Aphthoria

successfully launch a new cybersecurity company and steadily grow month over month.

(and how we can help you, too)

Breaking into a crowded market like cybersecurity is tough.

Especially for a new business.

How do you stand out in an already saturated space? That's exactly what
Aphthoria was up against — they knew they needed to authentically
communicate their value to clients.

But didn't know where to start.

The Challenges They Were Up Against

They didn’t know exactly how to position their services.

Aphthoria are cybersecurity pros, but they didn't know how to clearly communicate what they were out to do.

They didn’t have a website yet and wanted to do it right the first time.

When a lead said they didn't want to do business with Aphthoria because they didn't have a website, they knew they needed to make this a top priority.

It was hard to prioritize marketing.

The founding team was made up of exceptional cybersecurity SMEs, but as they got up and running, marketing fell to the bottom of the to-do list.

“I knew there was no one better than Decoded Strategies to guide us in finding our voice.”
- David Armstrong, Partner at Aphthoria

The Decoded Strategies Magic

We specialize in helping companies implement a story based framework into their sales and marketing collateral to drive results. Our unique ability to help clients create messaging that breaks through the clutter helps them land on succinct messaging that aligns their team and makes their marketing engine work.  The process is fun, simple and repeatable — and helps teams like yours save time and money on your marketing efforts.

How we helped Aphthoria

Illustration Depicting Designing and Writing Website Copy
Brand Messaging Workshop

Without a clear and compelling brand message, the team knew they were missing opportunities in the crowded cybersecurity market. We worked with the Aphthoria team to use the StoryBrand Framework and build a brand message to help them distinguish their services as a new business.

Deliverable: Half-day StoryBrand Workshop to create their StoryBrand BrandScript

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Sales & Marketing Content

Aphthoria knew they needed a website and that it would be one of the most important places to begin telling their new brand story. We supported them by writing a powerful homepage that has helped set them apart from other cybersecurity companies and contributed to their consistent growth.

Deliverable: Website Homepage Wireframe

Illustration Depicting Email Marketing
Executive Coaching

As Aphthoria built the business from the ground up, we were there alongside them to provide guidance, best practices, and executive coaching for their marketing and messaging. With a solid, foundational message to build from, Aphthoria has a strategy to take into the future.

Deliverable: Marketing & Messaging Coaching

“Having clear, easy-to-understand messaging makes it easy for customers to understand what we do within the cybersecurity space; and makes it easy for our team to communicate effectively."

What Happened Next

(What you really want to know)

Business Results

Month-over-month revenue growth in their first year
Self-funded growth through steady referral business

Team Results

Alignment across the entire team
Confidence in their brand story
Marketing that feels true to who they are
"After working with Decoded Strategies, we’re growing without spending money acquiring new customers because we’re getting tons of inbound referrals, and our sales process is much smoother.”

(An actual quote)

What David Armstrong and the Aphthoria team loved about working with Decoded Strategies

Expert collaboration

"Decoded Strategies listened and then reflected back what we said. Through that process, we were able to come to a consensus. They were able to balance all our contributions."

Customer-focused methodology

"In the tech world, it’s easy to get lost in a grow, grow, grow mentality. The customer-focused methodology of StoryBrand really resonated with us, and now that's reflected in our message."

Valuable process

"There was value in every aspect of the conversation - from the way it was structured to the psychology behind telling your story in a certain way."

Get the clarity and confidence you need to unite your team and grow your company.

If you and your team are still struggling to create a clear marketing message that really works, schedule a call with our team today. We'll teach you a repeatable process you can use to get the clarity and confidence your marketing will work for you.

Get In Touch With A Marketing Strategist