Marketing for complex brands. Driven by measurable outcomes.

We're clarity-focused storytellers helping tech companies amplify marketing performance and drive healthy, long-term growth.

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Saas

Cybersecurity + MSP

Technology Services

Enterprise Tech

Why we do this work

Clearly communicate what’s most powerful about your business

Cut through the noise of a crowded competitive landscape

And deliver the results you need to keep growing

And, we know that too many "easy button" marketing solutions turn out to be all smoke and mirrors.

We believe that marketing should be full-transparency. And you deserve marketing guidance that clears a path to the right outcomes for your business growth. So that's what we deliver.

Our Founders

Kristin Spiotto

is an expert facilitator with a background in software and tech. She's also a leading StoryBrand Speaker and expert who has taught hundreds of brands how to apply the StoryBrand framework and re-orient their marketing approach for long-term success.

Annie Mosbacher

is a marketing and customer success executive experienced in leading high-performing teams at VC-funded software companies. Like Kristin, Annie is also a StoryBrand expert and has helped globallyrecognized brands translate clear messaging into measurable marketing results.

We leverage our years of experience

Translating complex technical concepts into clear and compelling positioning

Developing targeted content that resonates with the right customers

Driving goal-oriented marketing initiatives from inception through execution

To transform the marketing of powerful products and services across the tech industry.

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Who We Serve

Our client portfolio includes globally-recognized companies in SaaS, cybersecurity, managed service providers, technology services, and enterprise tech.

“I can put my finger on a 10x return on our investment in Decoded messaging services, and that number continues to grow month after month.”

Karen Polkinghorne

Network Partners | Enterprise Professional Services

"Decoded was fantastic to work with. Before working with them, we were struggling to align around clear messaging for our product. Annie and Kristin guided our team through the process of crafting a repeatable and powerful story for Samsung Food. We were able to go to market with the right message, and the right strategy."

Jason Meer

Samsung Food | Platform App

“Everyone on our team is finally on the same page about our brand message. In addition to simply making my life easier, working with Decoded has created wins in every area of our business."

Denise Hayman

Sonrai Security | Cybersecurity

Trusted by powerful companies to drive powerful results:

Read Our Client Case Studies

What it's like to work with us

When you partner with Decoded, you can trust us to deliver a clear marketing vision that your team, your CEO, and your board can understand in equal measure.

That's because:

We're messaging-first

We speak the language of complicated technology and services, and know the importance of translating it into simple, clear messaging before anything else.

We only deliver what's actionable and usable

A strategy is only as valuable as its application, so we focus on what will move the needle for your business, and see it through every stage of execution.

We prioritize clarity

In our messaging and our approach to partnership, we steer our audience toward what’s most valuable, striving for clarity first, then creativity.

We're driven by outcomes

Every project we take on or initiative we propose must have a clear line to your business goals. Otherwise, we don’t do it.

We're ready to help you identify, work toward, and achieve the right marketing goals for your business.

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Case Studies

Here are some of the big wins we've delivered to our clients:

Sustained MOM growth

How Decoded Strategies helped Aphthoria successfully launch a new cybersecurity company and steadily grow month over month.

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90% Close rate

How Decoded Strategies helped Network Partners Group roll out sales team trainings and comms plans to achieve a 90% close rate.