The Securus360 team's knowledge of cybersecurity is unmatched. They are experts in their field.
When they made the decision to focus entirely on K-12 school districts, they knew it was time to distill all of their technical expertise into a clear and powerful message that would stand out to school districts who need their help.
The Challenges They Were Up Against
(You've likely been there too.)
Nobody needs cybersecurity more than K-12 school districts. The market opportunity for Securus360 was massive. But they knew they had one chance to get their brand message right.
That's where Decoded Strategies came in
We specialize in helping companies implement a story-based framework into their sales and marketing collateral to drive results.
Our unique ability to help clients create messaging that breaks through the noise and makes their marketing engine work. The process is fun, simple and repeatable — and helps teams like yours save time and money on your marketing efforts.
How We Helped Securus360 get what they needed to pivot successfully.
(Highlighting a few key projects)
Without a clear and compelling brand message, the team knew they weren't quite ready niche down into a new market. We trained the Securus360 team on the StoryBrand Framework to help them create a clear marketing message that communicated effectively to their target market. Because everyone experienced the training together, their team felt aligned and equipped to pivot successfully.
Deliverable: 1-day StoryBrand Workshop to create their new BrandScript
Sales and Marketing Content
After seeing what the StoryBrand Framework could help them achieve, Securus360 quickly requested more work from the Decoded Strategies team. Using this process, we helped their team create:
- Succinct and effective messaging for each of their personas
- Web content that speaks specifically to each service they provide
- Sales enablement content to help their team close more deals
- Ongoing marketing content that nurtures and closes new leadsl
Deliverable: Website content, Lead Generator, Email Campaign, Sales Messaging, Sales Pitch Deck
Ongoing Marketing Content
The results from their new content were so compelling, Securus360 has engaged with Decoded Strategies to create ongoing monthly content. Because we have a solid, foundational message to build from, Securus360 now has an ongoing content strategy that is cohesive and continues nurturing prospects into customers.
Deliverable: Monthly Content Membership
What Happened Next
(What you really want to know)
What the Securus360 founder had to say about working with Decoded Strategies
"Decoded Strategies helped us distill clouds of information floating around in our heads into a clear concise message that can be conveyed simply. With their fresh set of expert eyes, we got to the essence of what we want to convey to our clients. They've really helped us understand our market in a different light."
Get the clarity and alignment you need to unite your team and scale your business.
If you feel like everyone on your team says something different when they pitch your services, and know it's costing you business... There's help. Schedule a call with our team today and we'll teach you a repeatable process you can use to get the clarity and confidence you need to see the growth you know you're capable of.