You built an incredible company. But not being able to position correctly in the market can cause some big problems:
Prospects are confused about your product
Everyone describes your product differently
Your sales team struggles to hit quota
It's hard to pitch your product
The solution is a clear, compelling and repeatable brand story that resonates with your prospects and your team.
Confusing marketing, unclear GTM strategies and incorrect positioning will cost you on every critical front of your business. Brands with incredible products get beat by their competition every day. But, when you finally nail your positioning and effectively communicate your value prop, you can win the hearts and minds of the very people you set out to help.
The 7 Key Components You Need to Nail Your Positioning and Value Prop
You deliver exceptional service to your customers. But if you don't have the right way to describe the value you offer and how you differentiate from the competition, your business will suffer. We're sharing tips and best practices on how to position your company and develop a value prop to supercharge your sales, pitch your product better and align your team.
By nailing your positioning and your value prop, you will develop a brand story that differentiates you from the competition.
Here's how we can help:
Strategy
We're ready to listen and learn about the unique magic your business offers and deliver strategic guidance on the development of your core brand message, company positioning and GTM strategy.
Execution
Let's be honest, you always need more people. Our team is ready to help you implement your new positioning across all your marketing and sales collateral.
Coaching
Nailing your new positioning and value prop is just the first step. Now you must ensure your whole team is equipped with everything needed to shout it from the rooftops. We will provide your marketing, sales and leadership teams with guidance, coaching and ongoing strategic support to keep you on track and align your team.
We Are Proud To Serve The Best
Why work with Decoded Strategies?
We know tech
We come from SaaS and we've worked with leaders in cyber security, enterprise software, and professional services. We speak the language of tech... but we can also translate it into simple, clear messaging. In other words, we speak human too.
We combine deep listening and razor sharp expertise
Here's the thing - you know your business better than anyone. The last thing you need is for someone to talk at you and build messaging that doesn't reflect who you really are. Yes, we have deep expertise and insight. But we put that to work by listening, paying close attention and building the right strategy for your business.
We're good people
We simply believe you should actually like who you work with. There's a magic that happens when people who enjoy collaborating come together. We are fun. We are nice. We are smart. And, we're excited to work with clients who are too.
We're highly selective
We aren't for everyone. If we don't think we can help you, we'll be the first to tell you. That's because we reserve our time for the clients we know, without a doubt, we can guide toward success. We are in the business of creating big wins. And only big wins.
Powerful marketing for powerful companies
We’ve worked with some awesome clients who love us and our services. Check out what they have to say about us.
"You know you’ve identified a true partner when they blend into your organization seamlessly and add more value than you can put a price tag on. Decoded Strategies was able to take all our ideas and simplify them into cohesive, foundational messaging. I can put my finger on a 10x return on our investment in Decoded Strategies, and that number continues to grow month after month."
"Decoded Strategies understood our value right away. They helped us craft messaging that was clear, simple, and effective. This took a ton of stress off our shoulders and let us focus on getting our product into the hands of people who need it!"
Enough about us. Let's talk about you.
Schedule a call with us.
We'll customize services to fit your needs.
Win more customers. Keep the ones you have. Make your team happy.
When your messaging is right, your team is happier, you attract the right kind of customers, and your business thrives. Everyone breathes easier and you can get back to what you do best - growing an awesome company.
Let's create some big wins for your business.
Stop spinning your wheels without the right positioning and value prop to fuel sales. Instead, lead your team with confidence, exceed your revenue goals and get ready to celebrate a killer board meeting.