Posts by decodedstrategies

We know kicking off a marketing strategy for the year can be a daunting task. There are dozens of things you could do; how do you start with the right actions that will give you the best ROI?

New Year’s is the best, right? It’s when we dream up the big sweeping changes that will finally help us become who we want to be.

We’ve all experienced companies launching a product where the announcement gets so caught up in the incredible excitement the company has about their latest product.

But more often than not, when you veer into that territory, you’re going to lose attention.

Here are 3 tips to create a product launch announcement that really wins with your customers.

when building your brand, it can be tough to figure out how to highlight and share all that impressive credibility. Especially if you believe that your customer is the hero of the story.

The header is the most important real estate on your website. I’m not talking about that little line at the top that includes a bunch of links.

Chances are, you’ve at least heard of Ted Lasso if not jumped on the bandwagon after the Apple TV series dropped last year.

Oh boy. Does this topic make you cringe? It makes me cringe. The thought of wading through dozens of churn categories, intricately nested, with attempt after attempt to capture every piece of detail that matters.

Rachel Hollis accidentally became a villain last week. Underneath the high “ick factor,” there were also some deep missteps from a marketing and branding perspective.