Posts by decodedstrategies

Requesting a customer testimonial can be tough. It’s hard to put yourself out there, and ask your customer to take time out of their busy life to write nice things about you.

All too often business leaders don’t take the time to understand what a customer is worth to the company’s bottom line.

You know your product inside and out, which is a blessing… and a curse. While you have something really unique and beneficial to offer, you’ll end up losing your customers when you wander into the dangerous territory we call “Featureland.”

Most brand messaging is in the wrong order. Don’t start with visionary language, start with a clear description of what your product does. Here are the top tips to get our marketing out of the clouds and onto the ground.

Customer Success can mean and be so many things. I’ve said it before, and I’ll say it again- at its core, customer success is about customer retention.

Customer success – it’s one of those titles, departments, functions that you kind of know what it is, but honestly don’t really understand what it means.

It’s a big question, and one I hear all the time. From college grads looking to get a foot in the door to advisors at VC firms, this continues to pop up.

New Year’s is the best, right? It’s when we dream up the big sweeping changes that will finally help us become who we want to be.

This guide is meant to be a practical help to you in your business. It’s something you can begin implementing immediately.

I bet your marketing team probably knows what your company churn rate is. But are you regularly taking customer churn into consideration when building your marketing strategy? Probably not.